Its unique. Its an Australian icon.
The fact is, Vegemite has been around since 1922. The jingle is known to basically every australian - the orginal Vegemite commercial has been seen by almost everyone down under. Its on every grocers shelf. Little packets of it can be found at restaurants, along with those nifty little packs of butter, and there are even little lunchbox packs. Everyone and their Grandma loves vegemite
"We're happy little Vegemites
As Bright as Bright can be
We all enjoy our vegemite
for breakfast, lunch and tea..."
...and its being messed with...
Sacrilage I tell you! Sacrilage!!
Its a sad time for happy little Vegemites everywhere.
Let me give you a little history.
God created the Earth,
then He created man,
and man brought forth the Fred Walker Cheese Company.
And God was pleased.
Then God invented Cyril Callister who invented Vegemite.
And God was EXTREMELY pleased.
And Australians were very happy.
And that's really as far as we need to go.
Dubbed "The new Vegemite experience" as reported by Australian newspaper The Age , an American company and new owners of Kraft Foods LTD have decided to combine Vegemite with Cream Cheese to create a new version of Vegemite that is smoother and easier to spread.
Can you hear me weeping yet.
But one issue the company may not have thought about is that Vegemite can be used in cooking, for stews, casseroles, gravies, barbeque and other wonderful and delightful works of culinary goodness. I don't think the combination of cream cheese and original Vegemite would work quite as well.
Ok, good news for Australians is that we still get to keep the original version too - which is obviously much better to cook with...I can tell you that was good news to me because I was about this ----- close to beginning a Vegemite stock pile for the apocolypse.
(There 'aint no vegemite in the US, folks).
Of course I'm sure the company did think of the cooking side of things too, and were apparently very careful before deciding to mess with a national icon.
whew. that was close wasn't it.
But be warned company that bought Kraft Foods LTD (wagging finger)...just be careful